Advantages Of SMO
What with the digital marketing techniques becoming better and the increasing competition in every industry, it has now become almost impossible to run a successful business without a good online presence. One of the most important things you can do to establish a strong online presence is to opt for a social media optimization service that can help your business grow and become more popular.
There are quite a few reasons why you would need social media optimization. First of all, having a good social media presence will help your business connect and communicate with customers faster and easier. You can get instant feedback on your services of products and get the chance to improve them. You can also post press releases, campaigns and other important announcements that your customers would have otherwise missed. Through social media, you can also announce new products and services and get to your audience faster.
With a good social media presence, you can also improve the ranking of your website on search engines. That is because people sharing your links will contribute to more relevant links towards your website and thus better raking on search engine results pages. With better visibility you will get more targeted traffic, which translates, into increased conversion rates.
Social media optimization can also help you save money, since the advertisements posted on social media sites will be shared among users if done right, and so you will benefit from a free image boost. You won’t have to blow through your budget on printed ads or video commercials, so get a team of professionals to help you establish a good social media presence and boost your business.
What should everyone know about SMO?
Website SEO (Search Engine Optimization) has been used effectively since websites were first introduced. SEO strategies have gotten more and more complex as search engines have gotten more and more sophisticated about delivering the content searchers are looking for. As social media has become more powerful there are newer strategies designed to capture the eyeballs in social media called Social Media Optimization (SMO).
What is SMO?
The idea behind SMO is to implement changes to optimize a site feeding fresh content onto social media sites such that users link back to websites and become introduced and engaged with the brand. Marketers use blogs, videos, social posts and other lures to create interest and connections. It is an outlet for a number of possibilities in order to promote a product, service, brand or an event.
Goal of SMO
One of the main goals of SMO is to strategically create an interesting online content which will have the users engaged on the particular page on the social media. It can range from a beautifully written text, captivating images or videos which will engage the users and in turn have the links shared on other social media platforms as well.
One of the effective ways in which SMO can be implemented is Online Reputation Management (ORM). In case, if there is feedback which is negative about a business or product. SMO can be applied to ensure that the negative feedback of the business or product doesn’t show up as the first in the search engine results.
Relationship between SMO & SEO
Social media optimization has become an internal and essential part of SEO. Search engines are using the recommendations of the users on the social media and social networks like Facebook, Twitter, Tumblr and a few more in order to rank the pages in the search engine result pages. When a particular webpage is shared and liked by a user, it is considered to be a vote for the search engine to decide the quality of the website. Personalized search based on the interests and location has been significant in SEO
There are millions of users around the world using the social networks on a regular basis. It is a simple but effective medium to bring more traffic to a website and increase the rankings of the website. This will also help in updating the website in an effective manner to provide a better and quality website for the users and take the site a level up as well.
Google Adwords – Your way to success
Once a website is built it needs traffic. Google Adwords is a great tool to create instant website traffic and to find out what people are specifically looking for when they look for businesses like yours. Adwords are very good at seeing what your cost per conversion (a new business lead) is. In simple words, it is an online advertising service to ensure that your website reaches the right people who are looking for exactly what you do.
Google ads appear on the top and bottom of every search result Google presents. Your position on the page is determined by how much you are willing to pay to have someone click on your ad.
Our job is to make sure the ad is so compelling that potential customers “click” on the ad then contact you to do business. The challenge is that your competitors may also be using this strategy so we need to make sure we use the right “keywords” or search terms to make the ads affordable and effective in that competitive marketplace.
Google charges for every click so it is our job to make sure as many of this clicks as possible converts into a new potential customer contacting you.
Google Text Advertisements
The textual advertisements of Google are short containing captivating headlines along with two short lines of text and a link to your website or to a ad “landing age” that gives customers more enticing info about the ad and your business.
Search networks & Display networks
There are two different ways in which these Google Adwords can be applicable in search network and display network. When it comes to search network, the search depends on the text which is entered into the search bar. And when we consider display network ads are different because the ad appears on the website instead of the Google search page. This is a more subtle form of advertising and is highly dependent on ads being placed on sites that relate well to your targeted customer profile.
Google Adwords – Take the Website to the top
One of the main reasons why businesses use Google Adwords with their website is that the ads are assured of getting onto the first page of search results. The best part is that the website will be displayed on the top of the list of organic search results. By default, the website which has Google Adwords will be pushed to the top of the search results. Businesses that have Google Adwords campaigns will be displayed the first page of the search engine , and this will lead to high website traffic.